Bajaj & Triumph partner to build mid-capacity bikes

Marco Green
January 26, 2020

Apart from signing a formal agreement for the non-equity agreement, Triumph Motorcycles and Bajaj Auto also revealed their plans about the displacement segment where they will position the jointly developed and manufactured vehicles and confirmed the launch timeline for the products.

Triumph Motorcycles and Bajaj Auto India have formally commenced a long term, non-equity partnership to build a brand-new range of mid-capacity motorcycles that will bolster Triumph's fortunes in emerging markets - but which also, crucially, will see a new range of lower capacity Triumph's arriving in United Kingdom dealers. The entry-level model will be priced under INR 2 lakh. As Bajaj turned KTM's fortunes around after increasing its stake from 14.5 per cent in 2007 to almost 48 per cent in 2015-16, the new alliance holds plenty of importance for both the brands in global and domestic side of affairs. Nick Bloor, CEO of Triumph Motorcycles has added that the upcoming bikes will use his company "heritage" names meaning that the existing monikers will continue to be badged on them. This non-enquity partnership will be working on an all-new mid-capacity engine (200-750 cc) platform for a range of motorcycles, prices of which will start from sub-Rs 2 lakh.

The strategic partnership will benefit both parties with Bajaj becoming one of Triumph's key distribution partners in crucial new markets for the Triumph brand around the globe.

He stated that if his brand had the ability to develop a motorcycle of that type, which felt like a Triumph on its own, they would not have bothered about the partnership in the first place. Going forward Bajaj will take over Triumph's Indian distribution activities, at a date yet to be confirmed, leveraging the great expertise that Bajaj has in this region. Bajaj Auto will also represent Triumph Motorcycles in other key overseas markets where the British brand is not now present. This is a unique moment, where two world-class companies that are passionate, as well as product focused, are coming together to build a brand new range of mid-capacity motorcycles. However, considering that the motorcycle is still a few years away from making its debut, we might see some more manufacturers enter this highly-popular segment.

The partnership will touch points on the terms of design, technology and cost-competitive manufacturing. attract new customers to the brand. Its current partnership with KTM has been so successful that the Austrian brand has chose to introduce bikes from its sister brand Husqvarna, in India! It will be interesting to see if the two brands also introduce roadster and adventure motorcycles. Additionally, the motorcycles developed under this partnership will also be kept at Triumph's worldwide showrooms.

Here you go then, people of the internet. So, we are confident that there will be a huge appetite in India and other emerging markets for these new products.

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