Tinder is Adding a Panic Button Feature for Dates that Go Wrong

Joanna Estrada
January 24, 2020

The dating app is rolling out several new safety features created to protect users, including the button that alerts authorities when dates take a risky turn.

The new functions will include emergency assistance, location tracking, and photo verification.

If the user doesn't respond, Noonlight will dispatch emergency services to the user's location.

A Tinder spokesperson said the feature would roll out in the coming days in the United States and connect users to "trained dispatchers who contact authorities on behalf of the user".

Before meeting someone, users will be able to save information about the person and when the date is taking place. To use the Safety Center features users have to download Noonlight and allow the app to track the user.

If they then hit the panic button emergency services will be alerted with the details, along with accurate location data.

Human-assisted AI will be used to verify profile photos uploaded on to the dating app by asking people to take a number of real-time selfies.

Mandy Ginsberg, who is the company's group chief, told the Wall Street Journal, that there's always a possibility that a user could inadvertently trigger a false alarm.

"A safe and positive dating experience is crucial to our business", she said. According to the company, it will leverage Noonlight's proprietary technology and APIs to power new services.

Match Group did not say how much it had invested in Noonlight. There's no word at this time on when they will be available globally, but given that disturbing reports about the correlation between violence and online dating are on the rise, the company will do well to roll out the feature to the rest of the world sooner rather than later.

In recent months Uber and Airbnb announced new safeguards in the wake of questions over their safety issues measures.

Other reports by Click Lancashire

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