Amazon music service tops 55 million subscribers

Lawrence Kim
January 23, 2020

He's right. With 55 million users, Amazon is poised to overtake Apple Music and its 60 million subscribers to become the second-biggest music streaming service in the world, behind only Spotify, which reported having 113 million paying subscribers and 248 million total monthly users last September.

The options are arguably a tad convoluted, but at the end of the today, Amazon Music's growth speaks for itself.

It also revealed that subscriptions to Amazon Music Unlimited grew by more than 50% past year alone. And for good reason - between them, the two companies have almost 175 million paid subscribers.

Amazon Music has grown about 50 per cent in Britain, Germany, Japan and the United States during the past year, and is winning listeners in newer markets such as France, Italy, Mexico and Spain, according to the Seattle-based company.

Amazon now offers a number of streaming pricing tiers, having introduced Amazon Music HD In the second half of 2019, which costs existing Amazon Prime members $12.99 (US) / £12.99 (UK) a month and non-Prime members $14.99 / $14.99 a month. It also aggressively undercuts its competitors on pricing: Its service that competes most directly with Spotify and Apple Music costs just $8 per month for those with Prime accounts, compared to $10 for those services.

The Family plan allows six family members to access Amazon Music Unlimited for $14.99/month, or $149/year for Prime members.

And, customers who do not yet have a Prime membership, or a subscription to Amazon Music Unlimited, can listen to an ad-supported selection of top playlists and thousands of stations for free on their favorite devices.

As a whole, Amazon Music has seen major growth across the globe, growing almost 50% year-over-year in countries including the UK, US, Germany, and Japan.

"Amazon doesn't talk numbers that much", Amazon Music head Steve Boom told the Financial Times.

"We've always been focused on expanding the marketplace for music streaming by offering music listener's unparalleled choice because we know that different listeners have different needs".

Other reports by Click Lancashire

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