Subaru sets mid-2030s target to sell only electric vehicles worldwide

Marco Green
January 21, 2020

According to Subaru's ambitious plan, the brand should begin selling only electric vehicles by the first half of the 2030s.

We'll probably know more about Subaru's electrified plans soon so stay tuned for more details. The automaker will be replacing them with either hybrids or pure-electric vehicles.

To supplement the mild hybrid and plug-in hybrid cars already in its lineup, Subaru plans to develop a so-called "strong hybrid" vehicle using Toyota technology and meant to debut later in the decade. This particular model is set to debut later in the decade. It will arrive at some point later this decade and will feature the marque's patented symmetrical all-wheel drive in some form.

By 2030, the Japanese automaker added, at least 40 per cent of all of its cars sold worldwide would comprise all-battery electric vehicles or hybrid vehicles.

"Although we're using Toyota technology, we want to make hybrids that are distinctly Subaru", Chief Technology Officer Tetsuo Onuki told a briefing.

Looking further forward, Subaru is aiming to apply electrification technologies to all its vehicles sold worldwide by 2035, and by 2050, to reduce average well-to-wheel Carbon dioxide emissions from new vehicles (in operation) sold worldwide by 90% or more compared to 2010 levels.

The change comes as emissions regulations grow more strict around the world, forcing many vehicle manufacturers to rethink how they're going to sell products that move people.

"With the aim of making Subaru different from other brands, we will further hone the distinctive qualities that make a Subaru a Subaru, maintaining the unique attributes our customers have come to expect".

"Subaru's strong commitment and dedication towards car-manufacturing that we have cultivated throughout our history remain unchanged", its president Tomomi Nakamura said in a statement.

Other reports by Click Lancashire

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