Ubisoft is restructuring its editorial team

Joanna Estrada
January 19, 2020

In the last five years, Ubisoft has made an incredible transformation towards digital gaming.

In a formal statement, a Ubisoft spokesperson told VGC: "We are reinforcing our editorial team to be more agile and better accompany our development teams around the world as they create the best gaming experiences for players".

According to a new report by Video Games Chronicle, Ubisoft is revamping its influential editorial team, the Paris-based collective that works with all of the development teams to drive design, in a bid to make Ubisoft's output more varied.

The seven vice presidents will each be assigned their own franchises to lead, with the authority to make their own independent decisions on future directions.

The team will also be expanded, and will reportedly be given more of a presence outside of its Paris headquarters. While previously, games would be assigned to at least one line designer and line producer, these leaders would all answer to Hascoet.

CCO Serge Hascoet will continue to lead Ubisoft's editorial team.

According to a source speaking with VGC, the reason many of Ubisoft's games "felt the same" was due to the ideas of only "one or two people" getting put into the games.

After the lacklustre response to the latest in the Ghost Recon series, Ghost Recon: Breakpoint, Ubisoft announced in October 2019 that it was delaying three of its biggest upcoming games: Watch Dogs Legion, Gods & Monsters, and Rainbow Six Quarantine. Before, one or two people at the top of editorial would make all the decisions, which is why you'd see similar features across Ubisoft's triple-A lineup.

Another reason blamed for both game's underperformance was difficulty in generating interest for sequels to live multiplayer games, especially when "prior iterations" benefited from years of optimization. Like many players he was underwhelmed by Ghost Recon Breakpoint in particular, saying that, "Ubisoft basically released the same game again, only with additional systems scavenged from other projects and awkwardly stapled to Breakpoint's head".

Finally, the CEO said that Ubisoft needed to ensure that each of its titles were strongly differentiated.

You know the joke: all Ubisoft games are the same.

Other reports by Click Lancashire

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