I'd Drop $1B to Beat Trump

Elias Hubbard
January 13, 2020

The Jewish billionaire and former NY mayor says he will pay some 500 staffers around the country to continue working through election day, even if he doesn't win the nomination. But if he doesn't end up topping the Democratic field, that campaign machine won't go to waste: Bloomberg will continue funding his staff to help whoever locks down the Democratic nomination, campaign officials tell NBC News. "He is dedicated to getting Trump out of the White House".

Bloomberg already has one of the biggest paid campaign teams out there, with more than 500 workers scattered across the U.S. He's also dominating the TV ad market, all while paying his staffers almost double what some other campaigns are.

Hawkfish, the Bloomberg-founded digital company that's behind the ad blitz, will be retained through Election Day, officials said. They'll instead be paid by an independent funding arm supported by Bloomberg - an arrangement that's similar to how super PACs run.

Mike Bloomberg's ad spending for his presidential campaign has already surpassed $200 million almost equaling the combined ad spending by all the other Democratic candidates, according to a new report.

Bloomberg's ads have been ubiquitous on the airwaves in NY and other states where Democrats will vote in primary elections in March and April.

Bloomberg, who is worth an estimated $50 billion, is spending roughly $25 million a week on TV ads since his campaign launched in late November.

Other reports by Click Lancashire

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