Holden Has Axed The Commodore After More Than 40 Years

Marco Green
December 10, 2019

"In New Zealand year to date, all Holden LCV and SUV models have registered substantial growth. sales of Colorado are up 3 per cent, Trax is up 24 per cent, Equinox has increased 46 per cent and Trailblazer is up more than 60 per cent".

Holden Interim Chairman and Managing Director Kristian Aquilina has confirmed that both the ZB Commodore and BK Astra will be withdrawn from the market in 2020 as the brand's portfolio focuses exclusively on SUVs and light commercial vehicles.

Holden's Commodore was first introduced to the Australian market in 1978, where it replaced the long-serving family sedan the Holden Kingswood.

While the Astra has come and gone over the years, the Commodore has been a mainstay of the Australian company's line up since its debut in 1978.

The numbers also show how far Australia's love of big sedans has tumbled.

Most enthusiasts agree the nameplate died when Australian manufacturing ceased production of the VF Commodore in October 2017.

Peter Brock with Holden Commodore ute. (Getty) The new ZB Commodore wagon failed to find buyers.

A statement from GM last week said the Commodore's overseas twin, the Buick Regal, went on sale "right around the time that General Motors sold Opel, the German automaker that developed and builds the [Buick Regal and Holden Commodore] to France's [Peugeot-Citroen] Group".

Aquilina acknowledged the retirement of the Commodore nameplate had "not been taken lightly by those who understand and acknowledge its proud heritage".

"Holden is taking this decisive action to ensure a sharp focus on the largest and most buoyant market segments", added Aquilina. (Supplied) Despite not being made in Australia, the ZB Commodore received good reviews but missed the mark for Australian families keen on SUVs and dual-cab utes.

"Holden recently recommitted to racing in Supercars through until the end of 2021, and that will happen with the now homologated ZB Commodore race auto", a statement read.

The vehicle - which was Australia's best-selling auto for 15 years - will be "retired" and phased out next year, alongside the Astra, with the vehicles to diminish in availability from 2020, with already-existing stocks to continue to be sold.

Despite its history, the continuing downturn in sales left the vehicle giant with no choice but to announce on Tuesday the last Commodores will roll off the production line in 2020.

All arrangements for accessing warranty, servicing and spare parts for Holden's entire model line-up via the Holden's national dealer network remain the same.

Other reports by Click Lancashire

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