Nintendo Switch Price Cut Not On The Cards Right Now

Joanna Estrada
November 11, 2019

First reported by VideoGamesChronicle, during a recent financial results briefing, Furukawa was asked about lowering the price of the Nintendo Switch over the coming months and years. On other consoles you can buy high quality games for 5-15 euro's these days if you wait long enough and the really high end titles like Witcher 3 and GTA are usually 30 euro's max unless you want to wait many years for a better deal. This addresses both the console's price tag as well as the company's intent to, you know, actually keep it around in order to maintain that price ($300 for the standard version, and $200 for a "Lite" variant). By March 2020, he anticipates to offer 18 million Switches: if the numbers materialize, it would certainly imply that Switch would have gone beyond the SNES numbers (console stands at 49.1 million) 3 years after its launch. It seems Nintendo is fairly happy with that product being the less expensive alternative, which means you shouldn't expect to see any price drops for the Switch in the near future.

Quite frankly, that's something Nintendo can afford to do. "We want to improve profitability by increasing the number of units sold and selling the Nintendo Switch family of hardware for as long as possible".

Whether Nintendo will release a "Switch Pro", or will be forced to alter its strategy and reduce the price of its consoles, is anyone guess. However, it won't resort to cutting the price of the hardware to spark momentum. For the next 12 months at least, expect the price of the Nintendo Switch to remain at its original RRP of £279.99.

Other reports by Click Lancashire

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