Juul halts sales of mint, its top-selling e-cigarette flavor

Marco Green
November 8, 2019

In a statement Thursday, Juul said it made the decision to halt mint sales "in light of" new data released this week showing mint's popularity among underage vapers.

"In light of the studies released this week relating to the 2019 National Youth Tobacco Survey and Monitoring the Future survey, JUUL Labs' CEO K.C. Crosthwaite announced that the company will immediately stop accepting orders from our retail partners for our Mint JUULpods in the US and cease the sale of Mint JUULpods in the USA through our ecommerce site", the company said in a Thursday statement. Studies released this week showed that mint was the most popular vaping flavor among many high school students who use e-cigarettes.

The studies indicated that teens' prefer Juul products and that mint is their favorite flavor.

In September, President Trump said his administration would look to ban all non-tobacco flavored e-cigarette products.

Underage vaping has reached what health officials call epidemic levels. For years, Juul has argued that its e-cigarettes are meant to help adult smokers switch to a less harmful nicotine product.

The decision to suspend flavored sales comes amid a nationwide vaping crisis that has claimed at least 33 lives and injured almost 1,500 others as of October 15, according to data from the Centers for Disease Control and Prevention. In the latest United States government survey, 1 in 4 high school students reported using e-cigarettes in the previous month, despite federal law banning sales to those under 18.

The company was quickly criticized for not pulling the menthol flavor, too.

The Associated Press was used in compiling this report. "We hope the administration will understand that too - they should be taking menthol off the market".

A study led by the University of Southern California researchers suggests menthol doesn't have the same appeal as mint. In contrast, less than 6% of teenagers across all grades preferred menthol.

Flavours have been banned from traditional cigarettes in the US since 2009, except for menthol.

Juul, the nation's bestselling e-cigarette brand, has been besieged by scrutiny, including multiple investigations by Congress, the FDA and several state attorneys general.

Pressure to end the sales mounted after a former Juul executive claimed in a wrongful termination lawsuit that the company knew teens would buy mint products when mango was taken off the market.

E-cigarettes typically heat a solution that contains nicotine, which makes cigarettes and e-cigarettes addictive.

Other reports by Click Lancashire

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