Apple launches new privacy website, but policies unchanged

Joanna Estrada
November 8, 2019

Apple's new pages still lead with a generic statement about privacy, but it's now much easier to understand what each app does to protect your privacy on an app-by-app basis.

Previously, if you looked at that URL, you'd find Apple's generic statement about how it protected your personal information, followed by a bunch of info in a confusing order, with a hard-to-read two-column layout on any but the skinniest of window sizes.

Apple is expanding its website on privacy with more explanations about its commitments, though its policies and practices aren't changing.

Numerous gadgets we use on a daily basis, including our smartphones, are packed with data about our lives and recent high profile hacks have highlighted the issues we all face in this high-tech era.

Today, Apple refreshed apple.com/privacy, its webpages that explain what the company does to protect your privacy.

The new page brings in Apple's design aesthetic, so it's not just full of text.

As part of its Privacy Overview page, Apple states: "Privacy is a fundamental human right". Rather, this invigorate works superbly of sorting out data Apple has partaken in the past into one spot (counting the security assurances it added to iOS 13 and macOS Catalina).

"What you share from those experiences and whom you share it with, should be up to you". Apple, by comparison, wants to make it clear that it's interested only in selling you hardware - not selling your data - and it's going to even greater lengths to ensure that anybody who cares about online privacy should be using an iPhone. "But that's the kind of innovation we believe in".

Apple also states information on trips using its Maps software or queries made via Siri aren't gathered, stored or ever used by third parties and all sensitive data such as fingerprints and facial recognition are only held locally on a device. Apple not only details what it does to help protect privacy, but also shares information about what users can do to better protect themselves and take control of their own data.

Wallet: Your credit and debit card numbers are hidden, and Apple doesn't keep information that can be tied back to you.

Other reports by Click Lancashire

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