Netflix Will Allegedly Begin Cracking Down on Password Sharing

Marco Green
October 22, 2019

In a bid to stop password sharing, Netflix is looking into preventative measures to stop friends and family members sharing accounts.

Greg Peters, the Chief Product Officer of Netflix, in an interview discussing their Q3 2019 earnings on Wednesday, said that sharing a single Netflix account bypasses the company's business model. He emphasized that they would approach the matter in a way that would not drive away customers. "We'll continue to look at the situation and we'll see those consumer-friendly ways to push on the edge of that but we've got no big plans at this point in time in terms of doing something different there".

Peters added that Netflix does not have any immediate plans to curb the practice.

A possible option for Netflix could be a solution similar to one created by UK-based company Synamedia.

The announcement comes as Netflix prepares for the Walt Disney Company and Apple to each launch their competing streaming services next month.

Netflix hasn't revealed an exact plan to crack down on password sharing just yet.

Research done by Magid has shown that about 9% of people share their streaming service passwords.

Other reports by Click Lancashire

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