‘A symbol of acceptance’: Kellogg’s joins anti-bullying campaign with new cereal

Marco Green
October 21, 2019

The company added that the special cereal is for sale on its website, Kelloggstore.com, for $19.99 a box, and Kellogg's is donating $50,000 to GLAAD for its anti-bullying campaign. According to Kellog, however, the diverse new flavor is "a symbol of acceptance".

Of course, the cereals will still be packaged separately within the box, which is a mixed metaphor in and of itself, but it's probably for the best.

"So for the first time in history, our famous mascots and cereals are offered exclusively together in the same box for All Together Cereal", Kellogg said in a statement. The box is a variety pack featuring mini boxes of Kellogg's favorites: Raisin Bran, Rice Krispies, Corn Flakes, Frosted Mini Wheats, Frosted Flakes and Froot Loops. "Pledging to "go purple" on Spirit Day is a way for everyone, forward-thinking companies, global leaders, respected celebrities, neighbors, parents, classmates, and friends, to visibly show solidarity with LGBTQ youth and to take part in the largest, most visible anti-bullying campaign in the world". "We have always been allies and supporters of LGBTQ employees, their families, and the community. and the company continues to welcome everyone to the table". "For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table".

Kellogg's is embracing the spirit of equality with a brand new product.

Kellogg's has brought its famous mascots together on one box to stand up for LGBTQ youth.

Other reports by Click Lancashire

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