Kagame officially launches Africa’ s first smartphone manufacturing plant in Rwanda

Joanna Estrada
October 10, 2019

For nations like Nigeria, where the prevalence of smartphones is high, the Mara Z might stand a better chance than its partner which is rather too low-end, in terms of its OS and applications, for most of us. The brands that now dominate the smartphone market in Rwanda are Tecno and Samsung, and Mara will be competing with these established brands for the dominance of the smartphone market in Rwanda.

Mara X and Mara Z are Android phones produced completely in Rwanda.

Looking to compete with established global brands like Samsung, iPhone, Tecno, Infinix and many more, Mara Phone promises to give Rwanda all that they are looking for in a smartphone at affordable prices.

Rwandan president, Paul Kagame, has launched a smartphone manufacturing plant, the first of its kind on the African continent.

Rwanda has opened Africa's first smartphone manufacturing plant in the capital, Kigali, in an event attended by President Paul Kagame. Mara Group CEO Ashish Thakkar said it was targeting customers willing to pay more for quality.

He underlined that the investment by Mara Phones Group was in ideal harmony with the country's focus on science and technology, as the key drivers of economic transformation.

Kagame said he hoped the phone would increase Rwanda's smartphone usage, now at around 15%. The new phones cost 175,750 Rwandan francs ($190) and 120,250 Rwandan francs ($130) respectively. It is rapidly becoming a requirement of everyday life.

The Nairobi-based commercial bank acquired 100% of Atlas Mara's operations in Zambia, Mozambique and Tanzania along with 62% of the Banque Populaire du Rwanda.

"This is the first smartphone manufacturer in Africa".

"We assemble in a few countries, but we don't manufacture anything". Both phones have the Google suites pre-installed as well as other applications such as the Mara Mentor which is a mentoring programme run by the Mara Foundation. "This is a historic moment which will help shift the narrative for Rwanda, Africa and the rest of the world".

The Mara Group are set to launch their next Mara Phone factory in South Africa on the 17th of October.

Other reports by Click Lancashire

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