George Lucas 'felt betrayed' by new Star Wars trilogy

Lawrence Kim
September 27, 2019

Regardless, it's safe to say that the Disney purchase of Marvel Studios is one of the best things Disney ever did, and they could have done it even sooner if their executives were a little more open-minded.

The first Disney-produced Marvel movie, Avengers Assemble, made $1.5 billion at the box office, while Iron Man 3 made $1.2 billion.

The corporate battle that ended Eisner's two-decade tenure as Disney's CEO is one of the media industry's best-known tales of corporate strife. Iger begins by discussing how they convinced Lucas to attend the premiere of the movie despite him not wanting to.

Bog Iger's The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company is out now.

In vying to replace Eisner, Iger had to walk a fine line. Lucas sent three copies to those in high positions at Disney, and they chose to buy the outlines, with Iger writing: "We made clear in the purchase agreement that we would not be contractually obligated to adhere to the plot lines he'd laid out". Natalie Gumede has signed on to play Mercy Graves and Game of Thrones star Iain Glen is on board as Bruce Wayne.

But Twitter ultimately wasn't the right move for Disney, according to Iger.

In a recently published excerpt from his new book, Iger talks about his relationship with Steve Jobs. It appears that George Lucas was on the side of retread. In his latest book, Disney CEO Bob Iger revealed how things went when he, Star Wars director and producer J.J. Abrams, and director of LucasFilm Kathleen Kennedy met with Lucas (via Reddit).

The "Star Wars" creator became upset when they described their ideas for the plot.

Iger says that since Lucas did hand in ideas to Disney, that Lucas assumed Disney would use them, but that was not the case, which caused Lucas to react and not like Disney's direction with Star Wars. When I brought it up with him, he said, "I'm going to be a big shareholder of the Walt Disney Company".

"He wasn't wrong, but he also wasn't appreciating the pressure we were under to give ardent fans a film that felt quintessentially Star Wars", Iger continued. One major step was Iger's willingness to put Disney shows on iTunes and allow them to be shown on iPod video screens.

Iger probably shouldn't have taken Lucas at his word.

He recalled looking at his own Twitter notifications before deciding the constant personal attacks, celebrity feuds, racist trolling, and verbal assaults from everyone including President Donald Trump didn't exactly align with the family-friendly image of the global corporation that created Mickey Mouse and "Toy Story". He describes the incident as an example of the "casual abuse" that in today's environment would get people fired. Then he unzipped his trousers, pulled out his penis, and replied, 'I don't know.

"The troubles were greater than I wanted to take on, greater than I thought it was responsible for us to take on", he tells me.

As highlighted in a recent piece by The New York Times, Iger thought buying Twitter could help Disney modernize its distribution. However, he said, he decided at the last minute to back out. However, challenges abounded and Iger anxious about Twitter's failure to combat hate speech and fake accounts influencing political elections.

Other reports by Click Lancashire

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