California lawmakers pass bill allowing student-athletes to make endorsement deals

Henrietta Strickland
September 11, 2019

NCAA rules presently allow athletes to make money from their name, image or likeness, but only under a series of specific conditions, including that no reference can be made to their involvement in college sports.

Wide receiver Devon Williams of the USC Trojans holds on to pass as he breaks loose from cornerback Obi Eboh of the Stanford Cardinal for a first down in the first half of the game on September 7, 2019, in Los Angeles. A rendition of the bill passed the Senate by a likewise unequivocal vote in May.

California Gov. Gavin Newsom has signed bills to crack down on doctors who write fraudulent medical exemptions for children's vaccinations. Once signed, it will go into effect January 1, 2023.

The bill's prominent benefactors incorporate LeBron James and multi-sport competitor Bernie Sanders.

In spite of the fact that none of the bill's arrangements include schools paying competitors legitimately, it would restrict schools in California from denying grants or grant qualification from competitors who benefit off their own name, picture and resemblance.

In a statement to ABC News on Tuesday, the NCAA said it is closely monitoring the legislation.

"As we evaluate our next steps, we remain focused on providing opportunities and a level playing field for the almost half a million student-athletes nationwide", the statement reads.

Emmert had asked the Assembly committees to postpone consideration of the bill until after the NCAA completes it reviews of the name, image and likeness issue.

Lawmakers sent Newsom that bill last week. Sen.

The senate must take a final vote on the bill by Friday. "As a result, it likely would have a negative impact on the exact student-athletes it intends to assist".

Universities oppose the bill, and the NCAA has warned the monthly bill could imply California universities would be ineligible for nationwide championships.

In this May 30, 2018, file photo, state Sen. Nancy Skinner. The Assembly's variant included corrections tending to potential clashes between individual competitor arrangements and school bargains, for example, existing attire contracts. Higher education athletes can responsibly get paid for what they do and the billions they generate.

The action taken by California lawmakers appears to be gaining national traction.

A proposal in the bill would give the athletes the right to hire agents to represent them in endorsement deals. An athlete would not be allowed to have a deal that conflicts with a school contract, but a school contract would not be allowed to restrict an athlete from using their name, image and likeness for a commercial goal when not engaged in official team activities.

Other reports by Click Lancashire

Discuss This Article