Apple reveals details on streaming service

Joanna Estrada
August 21, 2019

It predicts that Apple will have a "small selection of shows" initially, before expanding the catalog in the following months.

Apple will enter a busy market with its streaming service. For some of its shows, it is considering releasing the first three episodes followed by a new episode every week.

That monthly fees will make Apple TV+ more expensive than Disney+ but its in line with the monthly subscription fee of Netflix, Hulu, HBO Go, and others. The service will launch globally in over 150 countries.

The company is also still weighing its options about how to release the content. It will also likely start pulling in revenue from the Apple Card, which began rolling out earlier this month.

An Apple spokesman declined to comment.

Apple is planning to premiere its TV+ streaming service in the next two months in effort to beat rival Disney+'s November 12 launch date. It's still on the higher side compared to Netflix and Amazon Prime's lower tiers of $8.99, and Disney+'s $6.99 a month.

A separate report, from the Financial Times, says that Apple has committed to spending more than $6 billion on original content for Apple TV+. By comparison, Netflix will spend about $15 billion this year on original content.

Creative Strategies analyst Carolina Milanesi expected Apple TV+ to be more of a channel at its streaming video service, similar to an HBO, than to be a "one-stop-shop" that would stand alone.

A drama series about a network morning show starring Jennifer Aniston and Reese Witherspoon. It'll sit inside a re-jigged Apple TV app, but will also be available on smart TVs from the likes of Samsung, Sony, LG, as well as Roku TV sticks and Amazon's Fire TV.

In the fiscal third quarter, services represented a record 21 percent of Apple's sales, while the iPhone continued to dip below 50 percent of the total. The streaming service will be Apple's fifth major digital subscription offering.

Apple is dropping $300 million - the equivalent of R4.6 billion - for two seasons of the series (20 episodes), according to Bloomberg, which cited anonymous sources familiar with the matter.

Other reports by Click Lancashire

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