Z is breaking into the legal pot industry

Lawrence Kim
July 11, 2019

Shawn "Jay-Z" Carter - billionaire rapper, producer, entrepreneur, philanthropist, and Beyoncé Knowles' husband - will serve as the chief brand strategist for Caliva, a burgeoning California company that counts former star National Football League quarterback Joe Montana as an investor. After Mills' release, he and Jay Z teamed up on a new foundation, the Reform Alliance, to reform the criminal justice system. "We want to create something incredible, have fun in the process, do good and bring people along the way".

According to a press release, Jay-Z will work with the brand on fighting social justice issues related to weed legalization and "increase the economic participation of citizens returning from incarceration" through "advocacy, job training and overall employee and workforce development". The rapper and businessman found Caliva to be the company that aligned the best with his values.

The rapper called Caliva "the best partners for this endeavour".

Caliva CEO Dennis O'Malley couldn't be more happy to have the Roc Nation mogul on board as a partner.

The San Jose, California-based Caliva grows, manufactures and sells a variety of branded products including cannabis flower, pre-rolled joints, vaporizers, edibles and topical lotions sold online via delivery and in more than 250 dispensaries across its home state. "We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him and have him as our Chief Brand Strategist".

Rapper Snoop Dogg has his own brand, Leafs by Snoop, and actress Whoopi Goldberg in 2016 launched a line of medical marijuana products aimed at providing relief from menstrual cramps. Other artists like Juicy J, Freddie Gibbs, Wiz Khalifa and others have all created their own signature weed strains for sale.

Other reports by Click Lancashire

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