American sports shop that boycotted Nike after Kaepernick advert has shut down

Ruben Hill
February 14, 2019

Last year, Martin made a decision to pull all Nike items from his store, which sells all manner of items with sports team logos - apparel, mugs, blankets, wall plaques - after Nike's ad campaign featuring Colin Kaepernick.

Martin said that despite having NFL apparel for every team in the league sold at his store, he now isn't selling the jerseys of any current NFL player because of his decision to boycott Nike.

Nike released a major Colin Kaepernick ad last September.

For Colorado's Prime Time Sports owner Stephen Martin, it meant slashing prices on Nike gear in an effort to take Nike out of his store completely. "They have a monopoly on jerseys", Martin told a local NBC station.

Martin said that he sells apparel for all 32 National Football League teams but no longer sells players' jerseys, which are manufactured by Nike.

Kaepernick sparked a wave of protests by fellow NFL players in 2016 when he began kneeling during the national anthem to protest police brutality and racial inequality.

Martin said he doesn't regret his decision to protest Nike.

Kaepernick supporters were turned off even before Martin's Nike embargo when the owner cancelled an autograph event with Brandon Marshall over the New York Jets player's support of the #TakeAKnee movement. "For everybody that has offered help and support through the "Honor The Flag" memorial wall and NIKE boycott, now is your time to help me liquidate". He predicts his store will close in about one month.

The businessman was busy recently thanks to a 40 percent off clearance sale, but said, "I just can't keep the doors open anymore". I didn't give in.

"That part of the military respect that's in me just can not be sacrificed or compromised, as I believe (Broncos linebacker) Brandon Marshall and Colin Kaepernick both did", Martin told Colorado station KOAA News 5.

Other reports by Click Lancashire

Discuss This Article

FOLLOW OUR NEWSPAPER