Tyra Banks Announces Modelling Amusement Park Called "Modelland"

Lawrence Kim
February 6, 2019

Tyra Banks is bringing her supermodel experience to the masses with her latest venture: a supermodel-themed amusement park to be titled "Modelland".

Banks' latest venture is also inspired by her poorly received 2010 young adult fantasy novel of the same name, which boasted characters with names like Tookie De La Crème who attended the Modelland boarding school.

Modelland will live in a 21,000 square-foot space among the landmark Santa Monica Pier and the Third Street Promenade in California. She's hoping that the theme park will become something that's enjoyed by people of all ages in years to come - and can act as her legacy.

In an interview with Variety, Banks says this project has been 10 years in the making and that she drew a lot of inspiration from Walt Disney when creating her modeling universe. But not the exclusive modelling industry.

"I created "Top Model" to expand the definition of beauty based on my own pain of being told "no" that I couldn't do something because I'm curvy or I'm black".

"Modelland is going to be a place where the modeling world meets fantasy, meets entertainment, meets technology, meets retail, meets dining, meets. your fiercest best self you could ever imagine", the star said. "From the beginning, when creating this attraction, I wanted Modelland to go beyond just a place to go to, but to be a place to feel emotion. It's all about you".

Asked to define the "purpose" of Modelland, Banks called it a "movement" as she explained: "Yes, it's an attraction and a destination, but above all, it's the genesis for people with all types of different beauty to feel seen and validated".

Tyra Banks is happy to announce the arrival of Modelland. She launched the reality show America's Next Top Model in 2003, and the show is still on the air and is one of the longest-running unscripted formats in TV history. "And, I'm not done - not even close".

Other reports by Click Lancashire

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