Samsung updates The Frame and Serif TV with QLED displays

Lawrence Kim
December 19, 2018

The Korean technology revealed its original "Frame" concept for lifestyle TVs previous year with these devices blending into the surroundings of your home.

This TV will be shown to the world at CES in January with Samsung boasting that when it is not being used to enjoy films or TV shows, The Frame's Art Mode displays digital pieces of artwork, including paintings and pictures. In addition, The Frame's Luminance Sensor adjusts colors on-screen to fit the ambient brightness of the room, delivering the optimal settings to display artwork on screen.

Samsung's artsy lifestyle TVs, The Frame and Serif, sure are pretty, but they've not been as impressive when it comes to picture quality as the company's "real" TVs, especially given their high prices.

Something to look forward to: As CES 2019 is right around the corner, Samsung has begun sharing some of its next generation TVs that will be on display. Samsung will continue to expand its partnership with museums in the future to strengthen the art distribution ecosystem. Users can control the TV and access streaming platforms through simple voice commands giving users an enhanced content experience. Samsung's updating The Frame and Serif with its QLED technology, which delivers better color and contrast over plain old LED.

Also new for the 2019 version of the Serif TV is wider availability: Instead of selling at select furniture stores, Serif TVs will be available at electronics stores.

Samsung didn't announce pricing or a possible release window for either screen ahead of the show, but it's likely that we'll see them with the regular influx of screens in the March-April time period. As for Serif, it now has an ambient mode that displays images, news headlines and weather updates when the TV isn't on. With its combined style, power, and portability, Notebook.

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