Watch this handsome tear-jerker Christmas advert made for just £50

Lawrence Kim
November 24, 2018

A tear-jerking £50 advert named "Love Is A Gift" has gone viral as fans call for the filmmaker to be hired by John Lewis for his efforts.

Ben Shephard fought back tears after watching a viral Christmas video which has been hailed by fans as better than the John Lewis advert.

The video tells the story of a man counting down the days to Christmas, so he can "continue his yearly tradition sparked by a tragic moment from the past".

Phil Beastall, from Gloucestershire, shared his short film on Facebook this week and it quickly racked up more than 5 million views.

He sits at this kitchen table and he is seen taking out a box that has a number of cassette tapes in them.

It becomes apparent that the mum has left her son one message to listen to every Christmas, which is a pretty heart wrenching thought for those of us who couldn't bear the thought of getting through the festivities without our loved ones.

The film, made in 2014, has been watched by 6.5m people since creator Phil Beastall republished it on Sunday.

Credit Kennedy News and Media
Credit Kennedy News and Media

The film then ends with the message, "Love is a gift, that lasts forever". The adverts are popular overseas, but when fans tweet their reactions to John Lewis, they're not always reaching the company.

Many viewers also said that seeing the young man living life without his mother had resonated with their own loss of a loved one. "Stop plugging Elton John's song and get this man to do your adverts".

Mr Beastall said he would be open to the proposition, should Mr Lewis and his team come knocking on his door.

"I have received so many positive comments from people saying how handsome they think the film is".

Speaking directly about the Elton John ad, Phil added: "People have been saying that it's just an opportunity to celebrate Elton John and promote his new film".

"I find the whole thing completely ridiculous because, basically, this is one big case of mistaken identity", said Blacksburg's John Lewis, an adjunct professor at Virginia Tech who has nothing to do with the retailer. I liked the fact that a success story like Elton's can start with something as simple as receiving a piano.

He added: "It's just important we look after each other and even if I just say a thank you I don't want these people to feel that they're being ignored, especially at this time of year".

Other reports by Click Lancashire

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