First Nike Kaepernick ad to air during NFL opener

Lawrence Kim
September 7, 2018

The game featuring the Atlanta Falcons and Philadelphia Eagles airs on NBC.

"Dream Crazy", the two-minute commercial, pulls together clips of young and more accomplished athletes overcoming obstacles on and off the court.

Police are asking for anyone who is considering burning their Nike shoes in protest over an endorsement deal with Colin Kaepernick to instead contact them so they can give them to someone in need.

At the start of the ad, Kaepernick says: "If people say your dreams are insane, if they laugh at what you think you can do, good".

One ad image features the former San Francisco 49ers quarterback's face with the text: "Believe in something". With AP Photos.Nike has unveiled its first "Just Do It" ad narrated by Colin Kaepernick.

Athletes nationwide followed Kaepernick's lead by kneeling before games as well.

Apex Marketing Group estimated that in less than 24 hours since news arrived of Kaepernick's inclusion, Nike had received more than $43 million worth of media exposure, the vast majority of it neutral to positive. An NFL request to dismiss the case was denied last month.

"I stand for anybody that believes in change". Kaepernick went unsigned in 2017 and claims that owners conspired to keep him out of the league because of his protests.

Nike's new "Just Do It" ad with Colin Kaepernick hasn't aired yet, but one survey suggests that hearing about it is not going over well with US consumers.

"Nike's trying to make some money, and he's trying to make some money", McMurray said. Whether customers will actually do what they say they intend to do or their anger quickly fizzles out isn't easily determined. That's because Kaepernick was the first NFL player to "take a knee" during the national anthem, and the now-unemployed quarterback has become the face of the movement, for better or for worse. "When Nike signs an anti-American thug to represent their brand, I will not support, wear, purchase or endorse their product".

Trump said it's ultimately a business decision for Nike.

Other reports by Click Lancashire

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