Huawei forecasts 200 million shipments, hopes to take No. 1 spot

Marco Green
August 3, 2018

China's Huawei on Friday said it could replace Samsung as the world's top smartphone maker by late next year, just days after data showed it surpassed Apple for the number-two spot despite being essentially barred from the key United States market.

But global tablet shipments for the whole 2018 are forecast to reach 150 million units, down 4-5% on year.

He added that "the past six months have been incredible".

This comes after new data was released by market research firms IDC, Canalys and IHS Markit, all confirming that Huawei is now in second position. With the market declining so much, Cupertino saw its share jump 5 points to 34.9 percent.

Huawei says its global market share is now 15.8 percent.

Apple's market share increased after the release of low-priced iPad in late March, just in time for the educational buying season and days before the second quarter.

IDC said 342 million smartphones were shipped during the second quarter, down 1.8 per cent from the same period of 2017 and the third consecutive quarter of year-over-year declines.

Market saturation and climbing average selling prices were among factors curbing growth in the smartphone market, said Worldwide Quarterly Mobile Phone Tracker research manager Anthony Scarsella. The fast-growing consumer division has helped Huawei, the leader in global telecommunications equipment, get past lacklustre demand from carriers globally.

Huawei has long disputed any such links. Despite barely making a dent in the USA, it's managed to build a strong presence in $600-plus phones in markets from Europe to Africa, which in turn allowed it to break Apple's and Samsung's years-long stranglehold on the global market.

The Chinese smartphone manufacturer expects an increase in smartphone demand of 31 pc to achieve this goal. Apple CEO Tim Cook does not appear concerned however, saying that the market remains "very healthy" and that it's "the best market in the world to be in for someone that is in the business that we're in".

"For Huawei to surpass Samsung, it depends on whether it can continue to carry out its current strategy of pursuing low-end product volume". "This is an obvious shortcoming", Mo said.

Other reports by Click Lancashire

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