Pokemon Go creators are making augmented reality even more realistic

Joanna Estrada
June 29, 2018

Niantic Labs, the group responsible for Pokemon Go, has recently started work to improve augmented reality further. Instead, it's got Pokemon.

Niantic Labs, the Google Inc-backed startup behind the popular Pokemon Go game, is planning to sell the technology that powers its titles to other game makers, the company said Thursday. As an example, he says, if you had an AR integration at a San Jose Sharks hockey game and wanted to have an AR shark swimming around, you'd want to make sure you could do it in a realistic way, such as swimming so that its fin was coming out of a carpet, but not floating in mid-air.

Niantic showed off some of its AR capabilities in a series of videos which can be found below.

When Pokemon Go launched almost two years ago, the augmented reality aspect of the game failed to catch on.

AR can easily put an object anywhere but it cannot process objects going between the camera and the subject. If someone walks in front of Pikachu, Pikachu simply appears in front of that person, and the illusion is broken entirely.

Hanke previously told Reuters that Niantic planned to build a 3D map of the world, a key component for smooth-running games, by tapping data gathered from the smart phone cameras of its players.

Do you like augmented reality? No big deal, right? Advanced AR, Niantic CEO wrote, requires a sophisticated understanding of reality. Thanks to technology from Matrix Mill, a United Kingdom startup Niantic has just acquired, its platform is now capable of doing a much better job of understanding depth and adjusting how AR objects fit amongst physical objects.

Tools to accomplish the action above will be included in the Niantic Real World Platform SOON. Niantic says that it has developed new "proprietary, low-latency AR networking techniques" to help multiple people enjoy a shared AR experience across different platforms, using a single code base. Looks like Apple and Google finally have some competition! Niantic is using a machine-trained neural network to determine which objects should be considered "foreground" or "background" versus the AR characters.

Niantic Labs, the developer behind Pokémon Go, announced today via corporate blog that it would be opening its Augmented Reality (AR) platform to third-party developers. We'll see a LOT MORE from Niantic in this sector in the very near future.

Other reports by Click Lancashire

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