Microsoft acquires education-focused video platform Flipgrid

Joanna Estrada
June 19, 2018

"Together with Flipgrid, we aim to democratise these tools to empower every indicators and student to create the world of tomorrow", he added.

Flipgrid pricing prior to Microsoft's acquisition. The Minneapolis-based startup, which began life as Vidku, has had strong growth for an experience that has been alternatively described as Instagram and Snapchat for the classroom.

Microsoft first partnered with Flipgrid about a year and a half ago, but the results of the acquisition will have an immediate impact on any schools that are using the technology: Microsoft will make it available for free to all schools. Additionally, Microsoft is providing a prorated refund to every educator who upgraded in the past year. So he set up an early version of his threaded video chat system and asked the students to send in video responses to questions, and he replied in kind from a distance.

With the purchase by Microsoft, Flipgrid founders say they can take the scale of the company to a new level.

Microsoft has acquired Flipgrid Inc., a maker of video discussion software and services for the education market, for an undisclosed amount. It's where students amplify and feel amplified.

Microsoft plans to make Flipgrid free for schools, like it does with its Office 365 Education service, officials said.

"We're diligently committed to making sure their platform and products continue to work across the Microsoft, Google and partner ecosystems to benefit students and teachers everywhere", said Eran Megiddo, corporate vice president for Microsoft, in a statement.

"If we live up to our mission of helping them learn and helping them succeed at school, we believe we will have lifelong fans and customers", he said. It's video the way students use video.

Today, Microsoft announced that it's acquiring Flipgrid, a social learning platform that's used by more than 20 million students, educators, and families across 180 countries.

Other reports by Click Lancashire

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