Mark Zuckerberg Announces New Facebook Ad Regulations

Elias Hubbard
April 7, 2018

Recent messages from Zuckerberg reportedly remain in some users' inboxes, and the company doesn't appear to have cleared out all of Zuckerberg's older messages prior to 2014.

That legislation is aimed at countering concerns about foreign nationals using social media to influence American politics, which is part of the investigation into possible Russian meddling during the 2016 United States presidential campaign.

Facebook said it will require advertisers who want to run either political ads or so-called issue ads - which may not endorse a specific candidate or party but which discuss political topics - to verify themselves.

"Any advertiser who doesn't pass will be prohibited from running political or issue ads", Mr Zuckerberg wrote.

"What we didn't do is the next step of an audit and we're trying to that now", she said.

Facebook is trying to strengthen its system ahead of this year's U.S. midterm elections as well as upcoming elections around the world.

Facebook's new verification process will also account for managers of these pages with a large user base.

To verify addresses, it will mail a postcard with a unique code the recipient can then enter into the site.

The company is facing a global backlash over the improper sharing of data.

Ms Sandberg also told NBC that if users were able to opt out of being shown ads, "at the highest level, that would be a paid product". The company plans to launch this feature, called "view ads", globally by June.

In this file photo, Mark Zuckerberg, chief executive officer and founder of Facebook Inc., speaks during the F8 Developers Conference in San Jose, Calif., April 18, 2017.

Zuckerberg and Facebook have been churning out changes to Facebook's data practices this week, ahead of his congressional testimony.

The development comes as Facebook faces questions about trust in light of one of its worst privacy scandals in its 14-year history.

It started with revelations that Cambridge Analytica, a data-mining firm, improperly accessed the private information of tens of millions of users to try to influence elections around the world. For one, Facebook executives took almost five days to respond to the Cambridge Analytica reports.

And, as luck would have it, there's no word (via TechCrunch) that Facebook - likely in an effort to make its actions with respect to Zuckerberg's own messages not seem so peculiar - will soon allow any Facebook user to delete sent messages made via Messenger.

Starting Monday, all 2.2 billion Facebook users will receive a notice on their feeds, titled "Protecting Your Information", with a link to see what apps they use and what information they have shared with those apps.

Other reports by Click Lancashire

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