Apple, Google see reputation of corporate brands tumble in survey

Marco Green
March 15, 2018

The electric vehicle maker was in ninth place past year and took the third spot in the 2018 ranking, putting it behind Amazon, which secured the best reputation in the study. Apple fell from fifth to 29th, and Google went from eighth to 28th.

The Harris Poll Reputation Quotient ranking defines these big ideals as public works that are financed by businesses not only to enhance reputation but to build brand and enterprise value.

Meanwhile, Amazon.com held on to the No. 1 spot, which it had held for five years with the exception of 2015 when it slipped to No. 2.

This survey in question was carried out between December 11 and January 12 by 25, 800 United States adults in order to determine which brand had the highest reputation.

Anyhow, John Gerzema, CEO Harris Poll infers that the possible reason for Apple and Google's declination in the survey being discussed could be the lack of attention-grabbing products introduced this year as compared to the previous years, making these less exciting than their competitors.

Consumers have lost some faith in Apple and Google products, according to an annual survey that looks at how average Americans view the 100 most talked-about brands. "We're not quite to self-driving cars yet. We do not yet see all the things in artificial intelligence they're going to do".

Gerzema said that another brand on the upswing this year, Tesla, was probably bolstered by the innovative reputation of its outspokenfounder, Elon Musk, and its association with Musk's company SpaceX, which has worked with the government to jump-start space exploration.

"The story for me this year is that tech has got to provide utility and be tangible", Gerzema said.

"He's a modern-day carnival barker", Gerzema said. "They're filling a void of optimism".

In 2018, film production company The Weinstein Company made its debut at 99th out of 100 on the list after more than 70 women accused co-founder Harvey Weinstein of sexual misconduct, including rape.

Last place went to Japanese auto parts supplier Takata Corp (TKTDQ.PK), whose air bags can explode with too much force and have been linked to at least 22 deaths and hundreds of injuries, prompting the largest recall in automotive history and forcing Takata and its US unit, TK Holdings Inc, into bankruptcy.

This prompted the largest recall in automotive history and forcing Takata and its United States unit, TK Holdings, into bankruptcy.

Other reports by Click Lancashire

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