Amazon acquires Ring smart doorbell maker to boost safety in deliveries

James Marshall
March 1, 2018

It has also recently acquired Blink, another company that makes smart doorbells and wireless security cameras.

Over the last few years, Amazon has made large-scale strides to tap into the home security market.

According to reports by news agency Reuters, Amazon paid more than $1 billion to buy Ring, but both buyer and seller have declined to comment on the price. Ring's "camera technology is far superior to physical security". Amazon also invested in Ring through its Alexa Fund, which supports companies "fueling voice innovation". Today it has been revealed that Amazon have purchased Ring supposedly for over a billion dollars.

"Ring is committed to our mission to reduce crime in neighborhoods by providing effective yet affordable home security tools", a company spokesman said in a statement. "Amazon's really watering the grass, so to speak, to grow into our homes and become more integrated in our lives in ways we haven't even fathomed yet", Schreiber said.

Amazon has been pushing for a bigger presence in homes through connected devices such as its Echo smart speaker with the voice-activated assistant named Alexa.

Tech giants are racing to own the "smart home", but opaque consumer benefits and long product cycles mean most residences are still dumb.

Ring, based in Santa Monica, California, was founded six years ago with a single product: a WiFi-enabled video doorbell that allows homeowners to monitor their front doors using an app on their smartphones.

Analyst Colin Sebastian stated that as Amazon moves more aggressively into the grocery delivery industry, they believed that smart security devices will be vital in promoting user adoption. Key comes along with Amazon's Cloud Cam, which "acts as the brains for a smart lock, allowing Amazon to decide when it should open your house for a delivery", according to a Verge article.

Interestingly, Ring CEO and chief inventor James Siminoff brought the product, then called Doorbot, onto the show Shark Tank in 2013, failing to make a deal.

Now, with the company's sale to Amazon, things have come full circle for Ring.

Similar to Whole Foods, which is selling 365 branded products on Amazon's Prime delivery service, Ring would probably operate under its own branding, and lend its core features to Amazon products.

Other reports by Click Lancashire

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