L'Oreal model to step down over anti-Israeli remarks

Lawrence Kim
January 23, 2018

She made the series of pro-Palestine tweets during Israel's 2014 assault on Gaza.

Khan said she chose to step down as "the current conversations surrounding [the campaign] detract from the positive and inclusive sentiment that it set out to deliver".

In her Instagram post she says: "I recently took part in a campaign, which excited me because it celebrated inclusivity".

Model Amena Khan made history earlier this month when she became the first woman wearing a hijab to appear an in advertisement for hair care, on behalf of L'Oréal Paris.

A spokesperson for L'Oreal Paris said, according to The Telegraph, "We have recently been made aware of a series of tweets posted in 2014 by Amena Kahn, who was featured in a United Kingdom advertising campaign".

Writing on Twitter on Monday, Amena Khan, a social-media activist, wrote that she regrets the tweets she posted and will be leaving the campaign because of the backlash.

'We appreciate that Amena has since apologised for the content of these tweets and the offence they have caused. "L'Oréal Paris is committed to tolerance and respect toward all people". Both are child murders.

Last week, the iconic makeup company said Gadot is to become the "Global Brand Ambassador" for its new "Live Boldly" campaign, which it says is created to "inspire women to express themselves with passion, optimism, strength and style".

Speaking to Vogue the YouTube star said: 'You have to wonder - why is it presumed that women that don't show their hair don't look after it?

But after the worldwide attention brought by the groundbreaking ad, Khan found herself hastily deleting several tweets that used harsh language relating to Israel.

Khan who describes herself as being a "champion of diversity" wrote on her Instagram feed a week ago that she was "proud" to be included in L'Oreal's latest campaign.

Last week, beauty competitor Revlon also faced controversy after it offered a "changemaker" award to a Muslim activist who rejected the recognition over the involvement of Gal Gadot with the company.

The same year, Human Rights Watch accused Israel of conducting "unlawful attacks that do not target military objectives and may be intended as collective punishment or broadly to destroy civilian property". In one post she wrote, "U repeatedly say "nobody is above the law".

Other reports by Click Lancashire

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