Flipkart launches grocery delivery service Supermart in Bengaluru

Henrietta Strickland
November 6, 2017

Flipkart, which has been talking about foraying into the FMCG segment for a while now, had launched its grocery category and started deliveries in Bengaluru a few months ago, only for its employees.

This ultra-local marketplace on Flipkart's grocery platform has a minimum order value of Rs. 500/-.

MediaNama has reached out to Flipkart seeking more statement about its grocery delivery launch and will update the post as soon as we hear back. Currently, it is available to selected customers in Bangalore.

It is also planning investments to the tune of $500 million in e-retail of food products in India.

Supermart will be making its debut in Bengaluru, our very own Garden City, with a soft launch on the Flipkart app which will be available to select customers. The new initiative is to take on the likes of grocery delivery app BigBasket and Grofers. They recently tied-up with retailers such as Big Bazaar, Hypercity in some cities and have bought a major stake in Big Basket. Earlier, in October 2015, Flipkart had launched pilot project with a separate grocery delivery app named "Nearby", which failed to take off. Amazon's service is available in Bengaluru as well as in Delhi and Mumbai. For orders over Rs 1000, Flipkart is offering free delivery.

As per reports, Flipkart is building a dedicated supply chain for its grocery service Supermart.

Paytm's ecommerce arm, Paytm Mall too, is reportedly in talks with e-grocery player BigBasket - now the largest in India - to buy a significant stake and expanding in this space.

The company is providing options such as "open-box delivery", with which the customers can verify products before acceptance and "doorstep returns" which provides customers with the discretion to return the product right during the delivery if faces any issue. These companies see a great potential in the grocery delivery segment in India that has already proved ruitful for companies like BigBasket and Food Panda.

Other reports by Click Lancashire

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