Making search results more local and relevant

James Marshall
October 28, 2017

Historically, these services have been labeled and accessed via country code top level domain names (ccTLD) such as [ for Nigeria] or [ for Brazil]. From today after a new update from Google, you will not get area based results, and in place of that, you will get location-based results.

And this applies even when you travel from one country to another, for example from the U.S. to India. The reason given is a little freakish.

Google is going to make a big change that would restrict the search results of users to their specific location. You may also have typed in the relevant ccTLD in your browser. This might be useful if you lived overseas but preferred to have your search results more tailored towards your home country, or if you lived in a smaller country and simply liked the results from better.

Today, we've updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps.

Fortunately, it'll still be possible to escape your country's results. The feature seems to be tailored most toward travelers: Google says that if you visit another country, it'll automatically serve results local to where you're visiting, then switch back again as soon as you arrive home. Though you need to do some hard work, but finding the settings to do so.

Google always provided the option to do localized searches by exploring at various domains-Like for the United States, for Pakistan, for Japan or for the United Kingdom but from yesterday onwards this will no more be the case. In addition, at the bottom of the search results page, you can clearly see which country service you are now using.

If for some reason you don't see the right country when you're browsing, you can still go into settings and select the correct country service you want to receive.

Google said this update would improve user experience as they will get more valued and customized result according to the user location.

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