Sony announce Unties, a new indie publishing label for PC

Joanna Estrada
October 17, 2017

Sony has announced it will publish an indie game for the Switch - that little console produced by its long-time rival Nintendo.

To be fair, Unties has been created by Sony Music Entertainment rather than Sony Interactive Entertainment - the arm that controls the PlayStation brand and manages the company's first-party properties.

The new label will focus on Japanese indie games, trying to build on the similar popularity shared by the North American audience for these games and distribution on the Nintendo Switch is hoped will help push the momentum of the Japanese indie dev scene amongst players. The first of those titles is Tiny Metal by developer Area 35, which will be released for Switch, PS4, Windows, and Mac OSX. That's right, the Switch is effectively getting a game from Sony, though it's not connected to the company's PlayStation division. Last Standard by I From Japan, Merkava Avalanche by WinterCrownWorks, and Deemo Reborn by Rayark will all be released and promotes by Unties in the coming months.

With the incredible success that many indie titles have had hitting the Nintendo Switch, it's obvious why Sony Music and Unties have decided upon this strategy.

Of course, seeing a major platform holder publish games elsewhere isn't exactly a rare phenomenon. That subverts any idea of "console wars" in the modern era, to a degree, especially when you see examples such as Microsoft-owned IPs like Minecraft making a hugely profitable impact across platforms. Nintendo has been bringing a number of its properties to mobile too, so there's definitely a precedent for this.

Seems like a very smart move on Sony's behalf, and this will undoubtedly lead to a bigger share of the video game market for them.

Other reports by Click Lancashire

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