Roku launches free ad-supported movie channel

James Marshall
September 7, 2017

And now choosing Roku comes with the added bonus of hundreds of free movies to watch.

Roku will manage all ad sales for The Roku Channel, and the company promises its hourly commercial load will be 50% lower on average than traditional linear TV programming.

Roku has deals in place to stream titles from studios such as Lionsgate, Metro-Goldwyn-Mayer (MGM), Sony Pictures Entertainment and Warner Bros.

Films will be mostly mainstream studio fare; Roku pointed to Ali, The Karate Kid, and Legally Blonde as examples.

In addition to contributions from studios, The Roku Channel will also feature videos from American Classics, Fandor, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu - publishers that all have their own channels on Roku as well.

"With the Roku Channel, we're responding to consumer demand and helping content publishers deliver content through a new experience that makes finding free entertainment easy", said head of programming at Roku, Rob Holmes.

Now, the company is seeking to grow its advertising segment even more with the Wednesday launch of a free, ad-supported service for Roku device owners dubbed The Roku Channel.

As Variety points out, the only other channel operated by Roku previously was one meant to showcase its devices' 4K capabilities.

FilmRise CEO Danny Fisher added: "There is a tremendous opportunity for our content to be viewed on the Roku platform".

This new channel will come in the form of a free software update for anyone who owns a current generation Roku device.

Though the content is supported by advertisements, Roku says that viewers can expect approximately half of the ads they get during a normal hour of traditional television. All the platforms offer people an easy way to access streaming content, like Netflix, Hulu and Sling TV.

Amazon, Apple, and Google all want to sell you media streaming hardware so that you'll also buy streaming media from them, or do other things that earn money within their ecosystems.

However, its platform business, which consists of ads and subscription revenue, has expanded rapidly and now represents 41% of Roku's total revenue.

Other reports by Click Lancashire

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