Nike Unveils Kevin Durant Red Velvet Cupcake-Themed Sneakers

Ruben Hill
August 30, 2017

National Basketball Association superstar and Nike pitchman Kevin Durant has offered up a blunt assessment of rival brand Under Armour's footwear. Instead, he's embracing it. The release celebrates the smoothest player in the game and his undying quest for sweet taste of victory.

The Nike website description compares Durant's game to the tasty treat. Effortlessly making defenders look helpless, always ready to cook his next victim.

Nike's description aside, the messaging is pretty clear to anyone paying attention to Durant and Westbrook's cold war the previous year. Westbrook Instagrammed a photo of cupcakes on the Fourth of July past year after Durant made his decision to leave the Thunder.

What appeared to be an innocuous holiday well-wishing apparently had petty undertones, with the cupcakes being a jab directed at Durant.

After Durant's Nike contract expired in 2014, there was talk that he might leave The Swoosh for the Baltimore-based brand, but he ultimately chose to stick with Nike.

The new colorway isn't Durant's first move at turning the cupcake narrative on its head.

But the Warriors battered the Thunder 130-114, and afterward, they savored the cupcake references, buying the Durant-mocking shirts from fans and sporting them in postgame interviews.

Durant joined The Bill Simmons Podcast, and he offered his insight on brand influences in college basketball recruiting while taking a shot at Curry's shoe brand in the process. One even rocked a cupcake costume. The sneakers will be available for $150 beginning on Sep. 1.

Other reports by Click Lancashire

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