NBA, Nike unveil new uniforms for 2017-18 season

Ruben Hill
July 18, 2017

Nike will produce jerseys for every National Basketball Association team starting with the 2017-18 season after Adidas' run as the primary jersey maker.

Eight NBA teams will have a Classic Edition uniform that will be available in the fall.

"The mental advantage of a quality uniform is priceless", says Kyrie Irving.

Starting this season, the league is eliminating its "Home" and "Road" uniform designations. With that in mind, Nike set out to create a uniform that was responsive, aiding players, rather than prohibiting them.

The most significant change comes to the back shoulder of the uniform where Nike designers altered the construction for an improved fit, the company said. Armhole, neck and side seams have been tweaked while hemlines will offer more range with the new jerseys.

All teams have four basic options: the classic white (formerly home) look or Association; the Icon uniform (team colors), Athlete Mindset and Community, which will be a locally inspired design. All of the new Nike uniforms are going to be constructed using Alpha Yarns and recycled polyester, with about 20 recycled plastic bottles going into every single uniform.

The NBA and Nike will introduce two other primary uniforms later this year. I'm sticking with home (white, even if the home team is wearing its road jersey), road (color, even if the road team is wearing its home jersey) and alternate.

But judging by the image of the Golden State Warriors jersey released by Nike, just as was the case when it took over the NFL's uniforms in 2012, changes will be subtle and probably not easily discernible by the casual fan.

The league's increasingly intense 82-game season led Nike to employ 3D body maps of players, including heat and sweat maps.

Complementing the new uniform editions, Nike will also unveil a new on-court collection, including tights and socks, that provide a seamless look for the greatest athletes in the world when they play on the game's biggest stages. Keep it locked for more.

Other reports by Click Lancashire

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