Samsung unveils LED screen for movie theatres

James Marshall
July 13, 2017

Samsung Electronics has unveiled its LED display for movie screens. At 33.8 ft (10.3 m) wide, it's not going to worry IMAX theater owners too much, but as the installation is made up of a number of cabinets, it can be scaled to suit the requirements of different theaters.

To go with the stunning video technology within the "SUPER S" theater of Lotte Cinema, Samsung has paired its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN.

Samsung's LED Cinema Screen not only supports 4K (4,096 x 2,160) resolution, it also promises HDR visuals. Samsung claims that the display brings HDR picture quality to the big screen with both 4K resolution (4,096 x 2,160) and peak brightness levels of 146fL, which is almost 10 times greater than the quality offered by existing projector technologies. The advanced presentation capabilities allow it to show visuals in a range of dark and ambient lighting conditions. In May, it became the first film equipment other than the projector to obtain a Digital Cinema Initiatives (DCI) certification for its richly expressive color gamut and security.

"Based on Samsung's display technology, we commercialized the cinema LED screen that does away with the need projectors", Kim Hyun-suk, who heads Samsung's display business, told Yonhap.

Harman Professional Solutions and Samsung's own Audio Lab share the sound credits, a combination of speakers bordering the display, Samsung's audio processing tech and JBL's Sculpted Surround Sound system.

CEO of Lotte Cinema Wonchun Cha expressed his excitement, "We look forward to working with Samsung to introduce new, high-quality technology to the movie industry in the future, and we are excited to drive customer satisfaction through an improved viewing environment that brings a variety of content to life". Samsung expects at least 10 percent of global movie theaters to adopt the cinema LED screen.

Other reports by Click Lancashire

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