Facebook Inc (FB) Now Allows Messenger Ads Globally

James Marshall
July 11, 2017

The move comes as Facebook is limiting the amount of ads users see in their News Feed and expects its ad revenue growth rate to come down this year.

Showing traditional ads is a change of course for Messenger, which originally tried to monetize by pushing businesses to create bots for chatting directly with customers.

Messenger Ads
Facebook Inc (FB) Now Allows Messenger Ads Globally

Messenger ads, which will be found in the home tab of Messenger, Click to Messenger ads, which drive users to relevant conversation after they click an ad on Facebook, Instagram or Messenger, and Sponsored Messages, which will allow businesses message people who started a conversation with them in the past. Initially, only traffic and conversion objectives will be supported, with more options, like app install ads, due to be added "soon". It spun out Messenger as a stand-alone app in 2011 and continued to develop it separately after buying WhatsApp in 2014 for $22 billion. With the Messenger home tab ads, interested users will be taken directly to a specified site.

Facebook continues its efforts to make Messenger a place to do business, announcing Tuesday that it's going global with its beta version of Messenger ads. While a different approach than Facebook's, Google recently used a new ad strategy with Google Assistant, placing an ad into the content when users asked "What's My Day Like?"

Other reports by Click Lancashire

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