Why This Anti-Terrorism Video Is Going Viral For Ramadan

Elias Hubbard
June 3, 2017

Zain, a Kuwaiti telecom company, debuted an anti-terrorism television ad on Saturday to usher in Muslim holiday - the holiest month in the Muslim calendar - Ramadan.

The video has found a receptive audience: It's been viewed more than 3 million times and received more than 56,000 positive ratings.

It begins with alternating scenes of children playing soccer, an old man adorably kissing a baby's feet, a couple preparing for their wedding, and a suicide bomber making the destructive weapon.

The video has earned praise from supporters who say it's constructive and drives home a good message. That, and the ad's allusion to to Omran Daqneesh, a boy who survived an airstrike by the Syrian government past year.

"Worship your God with love, with love not terror", sings Hussain Al Jassmi, an Emirati star famous in the region for singing in a range of Arabic dialects. In the end, the perpetrator seems to press the button that detonates the bomb, but instead the video cuts to scenes of celebration with people showering affection on their loved ones.

Aboard the bus, there's also a child who depicts Omar Daqneesh, the little Syrian boy whose blood-stained face and seemingly dead eyes become a symbol of Aleppo's suffering. When the bomber says "God is greater", a schoolteacher responds: "Than those who obey without contemplation".

They called for the advert to be pulled - using the hashtag #Zain_distorts_the_truth - pointing out the specific attack had been perpetrated by the Syrian government and its allies, rather than by terrorists. Much like the Super Bowl, ads have a heightened potential to go viral, which is what is happening with Zain's anti-terrorism piece. Extremist groups, mainly ISIS, have claimed responsibility for the attacks.

The end of the ad features Zain's slogan, "A attractive world".

Eventually, people in the video drive away the terrorist with their exclamations of love over violence and peace over anger.

The Arab News reported many people expressed their upset at the use of Omran, saying he was an alleged victim of the Assad regime and not terror groups.

Other reports by Click Lancashire

Discuss This Article