Apple previews redesigned Fifth Avenue store ahead of opening

Joanna Estrada
September 20, 2019

"Our customers are at the center of everything we do, and Apple Fifth Avenue is for them, to inspire them, and to provide the very best place to discover our newest products", said Tim Cook, Apple's CEO. New skylights, trees and plenty of new tech to experience.

Remarkably, the Fifth Avenue store will be staffed with 900 employees who speak over 30 languages, Apple said, making it the flawless representation for New York City, which has for years been a hub for the world.

The larger square footage of the store will accommodate daily "Today at Apple" sessions. But the most popular change may well be two new entrances, subtly placed on the north and south side of the store across the street from the Plaza Hotel. Above ground is what appears to be a giant, empty glass cube.

Feast your eyes on this stunning new spiral staircase. What is your favorite Apple Store in the world?

"Deirdre has a deep understanding of the stores", a former Apple executive told Bloomberg earlier this year. Now locals and mission shoppers can come and go without having to deal with throngs of tourists flowing through the glass cube entrance that made the store a retail landmark and one of Apple's busiest. "She's just never been the face of them". Apple also has been remodeling older stores with the updated design.

Behling's firm has long worked with Apple on its retail and physical locations, including the company's new Cupertino headquarters, Apple Park.

A large screen and seating area is available for presentations and events. It has become one of the most photographed spots in Manhattan.

Other reports by Click Lancashire

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