LeBron James' 'Taco Tuesday' Trademark Denied

Ruben Hill
September 12, 2019

Unfortunately, the United States Patent and Trademark Office denied his application.

A spokesman for James told ESPN's Dave McMenamin that the application was filed "to ensure LeBron can not be sued for any use of 'Taco Tuesday'".

The examining attorney determined the phrase couldn't be protected as a trademark because it's a "commonplace message".

The USPTO also cited examples of restaurants that have used the term, along with several articles showing that "Taco Tuesday" is a "widely used message used by various parties to express enthusiasm for tacos by promoting and celebrating them on a dedicated weekday".

A spokesman for James' company said that ruling was their intended outcome as it prevents James - or any business - from getting sued for continuing to use the term. He belts out the term weekly on Instagram videos. Some of those guests that pulled up included Anthony Davis and more.

If you're unfamiliar, over the previous year or so, James has famously taken to Instagram to show off his family's taco night, featuring him exuberantly yelling "It's taco Tuuuuuesday", then panning around to the rest of the table and encouraging his loved ones to do the same - they often do so, perhaps reluctantly.

A lawyer revealed via Twitter that LeBron's company LBJ Trademarks LLC filed a trademark for Taco Tuesday as he intends to launch a podcast under the same name.

Other reports by Click Lancashire

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