With little change, iPhones may get upstaged by Apple streaming

Joanna Estrada
September 11, 2019

First, the bad news: The new iPhones really do include the ugly camera bump that we've all been expecting. A previous estimate put the iPhone XS battery at 2,658mAh, and rumors pegged the new handset at 15% larger (or more).

But the main marketing drive for the new phones was the cameras: a new superwide camera alongside the normal camera that users can switch between.

Release date: Pre-orders for all three new iPhones will be opened this Friday, September 13, while the official iPhone 11 series release date is set for September 20. Here are some of the features you may miss out on if you pick up an iPhone 11 or iPhone 11 Pro, and what phones now have them.

But a triple-camera feature is hardly ground breaking, because rivals Huawei and Samsung launched their triple-camera smart phones in 2018.

iPhone 11 Pro's display has what Apple calls "Super Retina XDR" display technology.

With iPhone sales declining year over year for the past two fiscal quarters, investors are focusing on the growth potential for services.

The new video-streaming service, Apple TV+, will launch in November at $5.99 a month in Canada with a handful of original shows, including Jennifer Aniston's The Morning Show, and children's show Snoopy In Space. This price is cheaper than Netflix's cheapest streaming option, and unlike Netflix, it seems that there won't be different tiers for plans. The original series was produced exclusively for Apple TV+ subscribers. "Clearly, that was a positive that people were happy to hear".

The service will be priced $4.99 per month, and Apple is granting loyal customers a long introductory period: Anyone who buys a new Apple device will receive a whole year of free Apple TV Plus.

The front-facing camera has also seen some improvement and Apple added slo-motion capability, which they said is ideal for taking "slo-fies". The event can also be watched via Apple TV and other iOS compatible devices. Tuesday's event revealed more details about those services, including Apple Arcade, a subscription service announced in March 2019 that will provide access to exclusive mobile games.

Apple is featuring scripted dramas, comedies and movies as well as children's programs in the service, which will compete against streaming giants like Netflix and Amazon. Both will even be able to detect when your phone is on a tripod for improved nighttime photography.

Despite all the tech upgrades to the iPhone, Apple Watch, and iPad, what we're probably most excited for are the new services.

The announcements on Tuesday come as Apple faces a host of business challenges, from the US-China trade war to antitrust investigations by the federal government.

"They know once consumers get into their ecosystem, they don't leave".

Other reports by Click Lancashire

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