Verizon announces sale of Tumblr to Automattic, the owner of WordPress

Marco Green
August 13, 2019

Automattic Inc's successful takeover bid came with the caveat that the company probably won't be bringing back much of the hardcore pornographic content Verizon (Yahoo's parent company) banned a year ago.

The buyer, according the Wall Street Journal, is San Francisco-based Automattic Inc., which owns and operates the content management and publishing software Wordpress. The Tumblr team also has some exciting functionality they're eager to unlock once we close the acquisition officially in a few weeks...

In a statement made up of words that definitely mean something, Verizon characterised its sale of Tumblr as "the culmination of a thoughtful, thorough and strategic process" and called Automattic "the flawless partner" which "will unlock new and exciting possibilities for Tumblr and its users". Automattic's CEO, Matt Mullenweg said that while Tumblr " is one of the Web's most iconic brands", his company is excited to add it to its portfolio, which, in case you didn't know, already includes WordPress, WooCommerce, Jetpack, Simplenote, Longreads, and more. On the other hand, Verizon considers the move " the culmination of a thoughtful, thorough and strategic process".

Verizon Media CEO Guru Gowrappan called Automattic "the ideal partner" for Tumblr, saying that the buyer's "expertise and track record will unlock new and exciting possibilities for Tumblr and its users".

Tumblr, its technologies, and its 200 or so employees are being sold to Automattic for an undisclosed amount. The transaction is subject to customary closing conditions.

Other reports by Click Lancashire

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