Amazon reportedly preparing free, ad-supported music streaming service

Marco Green
April 15, 2019

The music streaming wars aren't offer yet, with Amazon reportedly in talks with the big labels about offering an free, ad-supported service to take on Spotify - and it might be launching as early as next week.

The goal of releasing such a service would reportedly be to give its users a free music streaming alternative to be used through its Echo speakers. Spotify is now the only music streaming platform that markets a free-tier of service (other than internet radio services like Pandora or iHeartRadio).

It's easy to see where the new service would slot in - on Amazon Echo devices. Unlike paid offerings, these streaming tiers typically do not allow users to save music for offline access, limit the number of songs that can be skipped, and block the ability to find and stream specific songs, instead requiring the user to put a playlist on shuffle.

Amazon already offers Prime Music as part of its Amazon Prime subscription, as well as Amazon Music Unlimited, which costs $9.99 per month.

Shares of the streaming-music service Spotify fell almost 4% early Monday after it was reported that Amazon was looking to launch a free music service that could arrive as early as next week. The report claims this free service may launch next week. Right out of the box users would be able to start playing music without making any payments or signing up for another service.

Other reports by Click Lancashire

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