World’s biggest Primark opens in Birmingham

Marco Green
April 14, 2019

The world's biggest Primark has opened in the UK.

The five-floor building features three food venues, water fountains as well as charging points for your phones.

The new contemporary store fit also includes a Duck and Dry Xpress blow-dry bar that offers customers a full beauty studio experience, with head to toe treatments in a boutique environment and follows the recent opening of Primark's first Duck and Dry Xpress at its Oxford Street East store in London.

The store will employ more than 1,000 people, and has seen 500 new jobs created.

"For the purposes of this record, a fashion retail store is defined as an establishment which primarily sells clothing, accessories and other wearable garments", announced Pravin.

Celebrities including TV presenter Stacey Solomon and Love Island 2017 victor, Kem Cetinay, were also on-hand to help launch the new store. Picture: PH The new Primark has five floors.

But the main attraction for shoppers is the mass of affordable fashion from women's, men's, accessorises, homeware and kids wear.

Ashley James attends the VIP Launch of the worlds largest Primark store on April 10, 2019 in Birmingham, England.

The Primark even has a Disney themed cafe.

A spokesperson for Primark said of the opening: "Primark is delighted to have been awarded a Guinness World Records title for the world's Largest Fashion Retail Store".

Other reports by Click Lancashire

Discuss This Article