Apple unveils TV streaming service, credit card and Apple News+

Lawrence Kim
March 26, 2019

Apple is embracing services to boost revenue as the company's three big hardware markets - smartphones, personal computers and tablets - stagnate. Then, a slew of big name celebrities working on movies and TV shows for Apple discussed their projects.

"We're honored that the absolute best lineup of storytellers in the world - both in front of and behind the camera - are coming to Apple TV+", said Eddy Cue, Apple's senior vice president of Internet Software and Services.

A new version of the Apple TV app is coming to multiple platforms this year, and along with it, Apple TV Channels.

Additionally, Apple unveiled a major update to its Apple TV app alongside plans to bring the app to several new places - from Amazon's Fire service to Samsung smart TVs and even Roku.

Apple is betting on services to pick up the slack - and for good reason: Three in four Americans have at least one online subscription, and video streaming services are the most popular. Apple did not announce pricing for Apple TV Channels, either.

In addition to being accessible on Apple TV boxes, the Apple TV app-and presumably the Apple TV Plus service-will be available on other Apple screens, including Macs. That means you won't need an Apple device to sign up for the service. Meet Apple Arcade, a service launching with more than 100 exclusives later this year.

Furthermore, the News+ tab is split into a My Magazines section with categories such as Browse the Catalog, Featured, Business & Finance, and Travel, all of which are human curated by Apple News editors.

It will also have articles from some newspapers, including The Wall Street Journal and The Los Angeles Times. You can save your favorite magazines as well, so that you won't ever miss a new issue.

Over 300 magazines will be featured in Apple News+, such as National Geographic, The New Yorker, and Vanity Fair, and more.

Apple News+ costs $9.99 per month, with Family Sharing at no extra cost.

"Apple Arcade will introduce an innovative way to access a collection of brand new games that will not be available on any other mobile platform or in any other subscription service", Apple said in a statement.

"They're in a billion pockets, y'all", Winfrey said at the event. The games will be able to be downloaded and played offline. A new Apple News app is going to be the home for all of this, apparently, although we'd have expected magazines to be part of the Books app, rather than News. You can also expect titles from What Remains of Edith Finch's Annapurna Interactive, Surgeon Simulator's Bossa Studios, Adventure Time's Cartoon Network, Night in the Woods' Finji, Abzû's Giant Squid, Don't Starve's Klei Entertainment, Konami, LEGO and SEGA.

You can still see the full presentation through Apple's website. The upshot of that is a credit card that's closely tied to an iPhone app making it easier to track your spending, manage your account, and more.

Now it makes sense why those specific rates weren't splashed on the Apple theater screen like other perks about the card, like no global fees and 2 percent cash back on Apple Pay purchases. Furthermore, the app can demystify confusing charges using machine learning and geolocation, so your purchase at John's Deli should actually say John's Deli. Apple wants to be on your physical card too.

Other reports by Click Lancashire

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