Apple unveils games subscription service with Apple Arcade

Lawrence Kim
March 25, 2019

Exactly what it'll be showing isn't known, though people already have a few ideas on what to expect.

Two years after announcing it was entering the saturated original content market, Apple finally expected to lift the veil on its tightly guarded plans to release original series and movies at its live event on Monday. Such a product from Apple has been talked about for a while now with reports from last month suggesting that Apple was due to announce the service in March. Big names like J.J. Abrams and Jennifer Aniston were said to be connected to Monday's event.

Apple says the Arcade subscription will be available this fall. Instead, this service - first rumored in January - is reported to be a premium subscription service, offering consumers access to a bundle of paid games from various developers for a monthly fee.

Apple Arcade subscribers will get to play more than 100 games, curated by Apple. It was called "the Netflix of Magazine" and that seems to be what Apple is doing here in the News+ app.

CEO Tim Cook took the stage at the Steve Jobs Theater in Cupertino, Calif. and kicked off the event, telling the audience that Apple's services, such as iCloud, Siri and Apple Maps are helping to "enrich their [customer's] lives", noting that Apple does the integration of hardware, software and services "better than anyone else".

Have you subscribed to ComicBook Nation, the official Podcast of yet? Not only is Sony about to lift the curtain on its 2019 calendar with today's PlayStation State of Play event, but Apple may be about to join the circus itself, with a special event today that - according to one analyst speaking to Bloomberg - represents the company's "biggest strategic move since the iPhone was unveiled in 2007". The card is made out of titanium with an accompanying app that resides inside the Wallet app. With that said, Apple will never know what you bought or where you bought it. Apple Card transforms the entire credit card experience by simplifying the application process, eliminating fees, encouraging customers to pay less interest and providing a new level of privacy and security. It's a Mastercard issued by Goldman Sachs. An Apple News+ subscription can be shared with family members at no extra cost, Rosner said.

The New York Time's subscription revenue grew 3 percent in 2018 from the previous year while its advertising revenue was stagnant.

Apple Music is already competing with Spotify, but the company has hired Hollywood stars to launch a Netflix competitor as well. Even more interesting is that the Apple streaming service will host competitors like HBO, Showtime and Starz (Netflix is out, though).

Apple has a long track record with games.

Other reports by Click Lancashire

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