Google Removed 2.3 Billion Bad Ads Last Year

Joanna Estrada
March 15, 2019

It also worked with White Ops and the Federal Bureau of Investigation to take down an ad fraud ring that generated over 3bn bids daily at its peak.

For the first time since ever - Google has blocked less fraudulent ads than it did the year before - but that's a good thing. And although 2.3 billion ads is a lot, the company actually removed 3.2 billion ads back in 2017.

Usually, the number of fraudulent ads (those that advertise fraudulent activity, spread malware or something similar) that Google blocks on a yearly basis rises, year-over-year. However, the ad giant said the number of advertiser accounts it terminated last year almost doubled from the previous year to almost one million. Specifically, it blocked almost 1 million advertiser accounts and 734,000 publishers and app developers. The company provides examples such as for-profit bail bond providers, which it bans from advertising through its ad network. For-profit bail bond services, addiction treatment services, third-party tech support, ticket resellers, cryptocurrency and some local services such as garage door fix topped the list of sectors Google focused on in 2018. For example, the company now bans ads promoting addiction treatment services unless the advertiser is a addiction treatment provider. It also banned 58.8 million phishing ads past year. "We removed ads from nearly 74,000 pages for violating our "dangerous or derogatory" content policy, and took down approximately 190,000 ads for violating this policy".

When it comes to fake news and the political sphere, Google shares that it had verified 143,000 election advertisements in the US, thanks to a it rolled out previous year.

Google also launched election ads policies in the USA ahead of the midterm elections previous year and created a political ads transparency report to provide more information about who bought election ads. Google's course of action to deter bad advertisers and publishers from its networks is fairly simple: remove their economic incentives.

Other reports by Click Lancashire

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