Apple acquires machine learning startup Laserlike

Joanna Estrada
March 15, 2019

Apple has acquired Laserlike, a small Silicon Valley-based machine learning startup, which could help strengthen the company's artificial intelligence efforts, including its Siri virtual assistant, The Information has learned.

One of goal of the buy-out was apparently getting the services of Anand Shukla, Srinivasan Venkatachary and Steven Baker, three former Google developers who founded the company.

The Cupertino tech giant later confirmed the acquisition with the standard cut-and-paste statement: "Apple buys smaller technology companies from time to time and we generally do not discuss our objective or plans".

Laserlike had an app, which is no longer available in the App Store or Google Play, that used AI to offer users a personalised "interest search engine" that searches for content about the topics that the user cares about.

It has raised more than $24 million from Redpoint Ventures and Sutter Hill Ventures, according to CrunchBase. We continuously index web content, videos, news, local happenings, blogs and more to provide your daily "need-to-know" from authoritative sources. "We're engineering an entirely new way to sift through all of the world's information - just for you".

The startup's technology has focused on providing users with "high quality information and diverse perspectives on any topic from the entire web", Laserlike said on its website. "We are passionate about helping people follow their interests and engage with new perspectives". He has since carried out a "significant overhaul" of the Siri team, The Information reported. Presumably, that means giving the digital assistant a boost when it came to search and discovery (using machine learning to give better search results).

Other reports by Click Lancashire

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