Amazon's Acquisition of Eero Solidifies Move to Smart Home Concept

Marco Green
February 15, 2019

The price it's paying was not disclosed.

The new mesh technology overcomes the coverage issues and dead zones of traditional routers. Eero's mesh router systems, which saturate a home with Wi-Fi coverage through multiple access points, now start at $300 for a two-pack. And the system is easily controlled using an intuitive smartphone app.

Eero is excited to join Amazon. However, both companies are yet to have a single product that can act as a hub for users to connect their home appliances and perform voice assistant function and Wi-Fi internet connectivity. The home router manufacturer also offers Eero Plus - a paid service that extends parental controls and security beyond the router's normal capabilities. This deal follows the acquisition of Ring, a video doorbell maker, completed by the company a year ago for $1 Bn.

Amazon's various endeavors in the smart home market are becoming nearly too numerous to track.

Amazon has announced that it will acquire Eero, one of the biggest players in the networking hardware space known for its easy-to-set-up mesh Wi-Fi solutions. It could be that Amazon is only interested in acquiring the smart home technology companies that it views as the cream of the crop and that play an extremely important role in enabling the smart home.

Meanwhile, Google is also trying its best to catch up with Amazon Echo smart speaker offering with the Google Home devices. "We have a shared vision that the smart home experience can get even easier, and we're committed to continue innovating on behalf of customers", Dave said.

"Eero was valued at $251 million in a 2016 private financing round, according to an estimate by Sand Hill Econometrics".

Google, Samsung, Linksys, Netgear and some other electronics firms have followed Eero's lead and released their own mesh bundles, the tech news website noted. Google Wifi became the best-selling mesh technology Wi-Fi system in the U.S. in 2017. For an additional $149, customers can add a beacon for another room.

A statement from Eero's CEO and founder Nick Weaver suggests that the router manufacturer will maintain its brand at least in the near term.

Luckily, it doesn't look like much will change with Amazon's acquisition of Eero.

"While it's an astute business move for Amazon, consumers should think twice before giving one company so much control over their homes just for the sake of convenience", Poletti concludes. But some Eero users aren't happy about the deal.

Other reports by Click Lancashire

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