McLaren announces deal with British American Tobacco

Marco Green
February 12, 2019

Tobacco advertising is banned in sport and McLaren has not indicated whether the deal will be reflected on the livery of the team's new auto for the 2019 F1 season, which will be launched on Thursday.

British American Tobacco was previously involved in Formula 1 from 1999 to 2005 as the owner of the British American Racing team (BAR) that transformed into Honda, Brawn, and now Mercedes. They took 15 podium places and Jenson Button was at the wheel during their most successful season, when they were second in the 2004 constructors' championship.

McLaren Racing has announced a new long-term partnership with British American Tobacco, pledging to promote the company's "portfolio of potentially reduced risk products".

Both sides said in a statement announcing the deal on Monday that the partnership will focus exclusively on BAT's "potentially reduced risk products" with an emphasis on technology and innovation.

"McLaren Applied Technologies will work with BAT on areas including battery technology and advanced materials".

The agreement brings together two companies with a shared interest in technology, innovation and design, as well as a clear desire to deliver significant and meaningful change in their respective industries.

The intent is to increase awareness of the company's e-cigarette and tobacco heating products, however BAT stressed that its "on-off presence" on the McLaren auto this season would be "at all times in line with applicable regulation and legislation".

At last year's Japanese Grand Prix, long-time Ferrari sponsor Philip Morris revealed its "Mission Winnow" scheme destined to showcase PMI's "commitment to continuous innovation and development of new solutions that can expedite positive change for society".

Other reports by Click Lancashire

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